May. 8th, 2013

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Faster than you can say mala idea, the Disney Co. has announced it is withdrawing its attempt to trademark the phrase Día de Los Muertos — as in the name of the traditional holiday that is celebrated in Mexico and elsewhere to honor the dead.

Disney had filed several trademark applications in relation to a forthcoming Día de Los Muertos-related Pixar film. The backlash was swift, and late Tuesday afternoon a Disney spokesperson issued this statement:

“As we have previously announced, Disney-Pixar is developing an animated feature inspired by the Mexican holiday Día de los Muertos. Disney’s trademark filing was intended to protect any potential title for our film and related activities. It has since been determined that the title of the film will change and therefore we are withdrawing our trademark filing.”

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