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Faster than you can say mala idea, the Disney Co. has announced it is withdrawing its attempt to trademark the phrase Día de Los Muertos — as in the name of the traditional holiday that is celebrated in Mexico and elsewhere to honor the dead.

Disney had filed several trademark applications in relation to a forthcoming Día de Los Muertos-related Pixar film. The backlash was swift, and late Tuesday afternoon a Disney spokesperson issued this statement:

“As we have previously announced, Disney-Pixar is developing an animated feature inspired by the Mexican holiday Día de los Muertos. Disney’s trademark filing was intended to protect any potential title for our film and related activities. It has since been determined that the title of the film will change and therefore we are withdrawing our trademark filing.”

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reclaimingthelatinatag:

lyndez:

The Untitled Pixar Movie About Dia de los Muertos (Release Date TBA – Likely 2016)

From director Lee Unkrich and producer Darla K. Anderson, the filmmaking team behind the Academy Award®-winning “Toy Story 3,” comes a wholly original Pixar Animation Studios film that delves into the vibrant holiday of Día de los Muertos.


Hoping to see some fab Latinas respectfully represented!

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Pixar's "Toy Story 3" is the highest-grossing movie of all time in Mexico, where the animated adventure tale of children's toys Woody and Buzz Lightyear collected $59 million at the box office in 2010, more than megahits like "Avatar" and the "Harry Potter" finale.

The follow-up from "Toy Story 3" director Lee Unkrich and producer Darla K. Anderson is also likely to have strong appeal with Mexican audiences -- and to boast more authentically Latino characters than a Spanish-speaking Buzz Lightyear doll.


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